Ficod 08

Ficod 08 Download program

Organized and sponsored by:

eng català galego euskera

Programa Provisional

Go to Workshops Program

Día 25

9:00	Credits
10:00	Auditorium, Official Inauguration: Chris Anderson, Editor-in-chief "The Future of the Internet: The Long Tail economy"
	Meeting room 1	Meeting room 2
12:15	Digital distribution: Where is the model and the business? What kind of regulation is necessary? The Web has become the new paradigm of distribution, exchange and access to content: music, film, video, etc. This table will tackle today’s reality, show current trends and give some guidance as to the opportunities and challenges it offers the market’s different players. Moderator: Javier Amézola, socio responsable del área de Medios de Comunicación y Ocio para SPAILA de Accenture Edgar Adelmund, Director General de Universal Pictures Iberia Fernando Évole, Consejero Delegado Yelmo Cineplex Ignacio Fernández-Vega, Director de Contenidos de Imagenio Telefónica España Carlos López, presidente de Sony BMG IBERIA Fernando Meco, Director de Desarrollo de Negocio de TV de ONO Josep Monleón, Director de Negocio de Internet y Nuevas Tecnologías de FILMAX ENTERTAINMENT Javier Sánchez, co fundador de ADNStream Send us your question or suggestion	European digital animation in the worldwide marketplace: New times, new characters.. The animation market has hardly stopped undergoing changes over recent decades, accelerated by the advent of new technologies and the new possibilities offered by digital technologies. Moderator: Manuel Cristóbal, Productor Perro Verde Films José María Castillejo, Presidente de Zinkia Manuel Gómez, Presidente de Dygra Films Javier Martínez, Fundador y Director creativo de Enne Entertainment Studio José Antonio Rodríguez, Director de Producción de Ilion Animation Studios Vincent Sourdeau, Director Cartoon Network España Send us your question or suggestion
14:00	Exhibition area inauguration
15:30	Digital interactive leisure. Latin heroes. Video games manufacturers lead the worldwide software market. Behind this pastime is a huge industry which moves hundreds of thousands of millions of euros. Moderator: Pep Sánchez, Director de la revista Meristation.com Malte Behrmann, Secretario General European Game Developer Federation Ramón Nafría, Presidente de DOID Mercedes Rey, COO de Pyro Studios Gilberto Sánchez, Director Editorial de Virtual Toys y Secretario General de DEV Gonzo Suárez, fundador de Arvirago Entertainments Send us your question or suggestion	The digital revolution in your remote control. On the eve of the digital blackout, TDT offers a new world of possibilities at the press of a remote control button. The objective is to reinvent TV by making the most of the new platform. Moderator: Bernardo Lorenzo Almendros, SETSI-Director General de Telecomunicaciones Jorge del Corral, Secretario General de UTECA Eladio Gutiérrez, Presidente de Impulsa TDT María Carolina Hoyos, Presidenta de la CNTV de Colombia Pedro Pérez, Presidente de FAPAE Joan Rosés, Director General de Activa Multimedia Digital Send us your question or suggestion
17:15	Auditorium. Plenary Session: "The Future of the media and entertainment is written in Spanish" Speaker: Jacqueline Hernández. COO NBC Telemundo
18:30	Marketing via social networks, user-generated videos, blogs, podcasts, video games, mobile phones etc. Just as it has changed our lives, the Internet has also transformed concepts like marketing, advertising and promotion. Nothing is the same. Moderator: Juan Manuel Rebollo, Director General Área Digital Universal McCann España María Concepción Ferreras - Responsable de contenidos en vídeo, Google YouTube Albert Garcia Pujadas, Director, Nikodemo (Cálico Electrónico) Octavio Isaac Rojas, Consultor en RRPP y Blogger Fernando Carrión, Trade Marketing Research Manager. Microsoft Advertising Félix Uriarte, CEO de Bluevista Send us your question or suggestion	Spanish language content: a business opportunity. 450 million people around the world think and speak in Spanish. A market that needs to be fuelled with content. Moderator: José Fernández-Beaumont, Coordinador del Programa Forum, Fundación Telefónica Álvaro Garzón, Coordinador del Grupo de Emprendimiento Cultural, Ministerio de Cultura de Colombia Borja Pérez, VP Digital NBC Telemundo Jose Luis Lopez de Ayala, Director de Alianzas Estratégicas Google España Santiago Pozo, Presidente The Arenas Group Send us your question or suggestion
20:00	Official Opening Party With the attendance of organizers, sponsors, speakers, VIP´s, etc.

Día 26

9:00	Credits
9:30	Auditorium. Plenary Session "The future of the Online contents. Goolge's perspective" Nikesh Arora, Chief Operator Officer EMEA and SVP Google Inc.
	Meeting room 1	Meeting room 2
10:30	Overcoming the barrier to online payment. Online transactions are a crucial factor to the development of the digital economy. Consumers want a guarantee and technology can give it to them. Moderator: Martí Manent, Presidente de AECEM Fernando Aparicio, director general de Paypal España Eusebio Gutiérrez Sánchez, Mobipay (BBVA) Mikel Lekaroz, Director General Allopass Mario Rigote, Director. sDaE Miguel Angel Romero Moraga, Director de Mercados Digitales de Indra Send us your question or suggestion	Consumer or conductor? New business models for new consumption habits. Music. P2P? B2C? The consumer-generator user of content. Are there any synergies with sectors like films or video games? Digital distribution? The iTunes-iPod case. Moderator: Rodolfo Carpintier, Presidente de DAD Ventura Barba, Director General de Yahoo! Música España Juan Manuel Cantos, Director de BuscaMusica.org Antonio Guisasola, Presidente de Promusicae Mark Kitcatt, Presidente de UFI Gerd Leonhard, Media Futurist & Author Marcelino Moraleda, Digital Sales Manager SONY BMG Send us your question or suggestion
12:00	Awards Ficod 2008 Presiding Mr. D. Miguel Sebastián, Ministry of Industry, Tourism and Comerce
13:00	The Global audience: How to measure the impact of the programme on television, Internet…? In the digital society, the medium establishes a new relationship with the message. The medium becomes hybrid and the audience is more transversal by the day. Moderator: Manuel Sala González, Director OJD INTERACTIVA Nacho Azcoitia, Director General de Yahoo! España Juan Carlos Fernández, Director General División Consumo & Online, Microsoft Ibérica Miguel Ángel Montán, Director Comercial TNS (Sofrès) Gustavo Núñez, Director General de Nielsen España José Luis Vázquez, CEO Mirada TV Send us your question or suggestion	Video game distribution: new business channels. A sector with growing weight in the digital industry. Web, mobile phone, which channels shrink the entry barriers to users? Neutral distribution platforms. Are they a reality? Moderator: Carlos Iglesias, Secretario General de ADESE Alejandro Camino, Director Marketing de Xbox España Alberto González Lorca, DIrector General de Atari Ibérica Manuel Moreno, Director de Marketing y Proyectos de FX Interactive Mathieu Nouzareth, co fundador y Presidente de Café.com Pablo Barallat, Director de contenidos. vodafone Send us your question or suggestion
14:00	Visit to the exposition area
16:00	Online publications: From paper to web. Adapting to change. Increasing the number of online users of publications due to the new life forms in society: immediacy of information, any place, any time. The need for new business models: advertising. Moderator: Ángel María Herrera, Bubok Ángel María Herrera, Fundador de Bubok Javier Celaya, Vicepresidente de ARDE Luís Collado, Google Book Search Nick Loeffler, New Bussiness Development Director Amazon David Solá, socio de Oliver Wyman Juan Luis Moreno, Director de Estrategia de Internet de Vocento Pamela Rolfe, Spain Bureau Chief The Hollywood Reporter Send us your question or suggestion	Content at the service of customer loyalty. Millions of people devote many hours a day to surfing the web and there are many companies that want users to feel at home. Moderator: To be confirmed John A. Lynn, Presidente y CEO Grupo Grey España Mario Armero Montes, Consejero Delegado. Corporación Llorente Carlos Barrabés, Barrabes.com Salvador Carrillo, CEO Mobile Dreams factory y Presidente MMA España Carlos Gómez González, Director de Marketing. Internet de Unidad Editorial José Antonio Guzmán, Director de servicios Home y TV Móvil de Orange España Ángel Rivera Yunquera, Gerente de Marketing Interactivo ,Telefónica España Juan Pablo Vázquez Sampere, Socio de Stratemic y Profesor del Instituto de Empresa Send us your question or suggestion
17:45	Auditorium. Plenary Session "Staring at the sun" Speaker: Kevin Roberts, CEO Worldwide Saatchi & Saatchi
19:00	Social networks: the new web community paradigm. Web communities are the new paradigm. Creators, admen, companies, politicians… all seek ways to get to know them, how to reach them, how to create them. Moderator: David Cierco Jiménez de Parga, SETSI- Director General para el Desarrollo de la Sociedad de la Información Elena Álvarez, Nuevos Modelos Digitales Grupo BBVA Zaryn Dentzel, creador de Tuenti Ubaldo Huerta, creador de Loquo Álvaro Ibáñez, creador de Microsiervos Simonetta Lulli, Regional Director Southern Europe, South America & UK de Habbo Matías Llort, Director de Márketing de MySpace España Send us your question or suggestion	e-Health: content to improve system quality. ICT serving health. The network at the service of the exchange of information among professionals, and between them and the public Moderator: Santiago de Torres, Médico especialista en Tecnologías de la Salud Carlos Cordón, Vice-Chair del Dpto. de Patología de Columbia University José Cubelos, Director del mercado de Sanidad de Indra Juan Carlos López Vives, Telefónica Grandes Empresas Mar Pereira Álvarez, Subdirectora General de Información y de Servicios Tecnológicos de la Consellería de Sanidade de la Xunta de Galicia Pablo Rivero, Director General de la Agencia de Calidad de Salud (MSC) Send us your question or suggestion

Día 27

9:00	Credits
9:30	Auditorium. Plenary Session The future of the music, media and contents: for free, shared and profitable? Speaker: Gerd Leonhard, Media Futurist & Author, www.mediafuturist.com
	Meeting room 1	Meeting room 2
10:45	Where’s my money? Where’s my target? New commercial tools. Buzz marketing, mobile marketing, etc. Advertising, marketing and promotion come out to meet the consumer. Any time, any place and via any device. Moderator: Manuel A. Alonso Coto, Profesor del IE Business School Iñaki Cabrera, Director de Marketing de Consumo de Vodafone España Agustín Calvo, CEO de MoviDream Ismael E-IQudsi, Head New Media de Havas Digital Cristina de Parias, Directora de Negocios Digitales. BBVA Juan Luís Polo, Director General de Territorio Creativo Alejandro Romero, Director de Alianzas. Yahoo! Connected Life Send us your question or suggestion	WebTV: the best of both worlds. Born of the Internet, Web TV represents a new challenge for communicators, admen, companies, administrations and even individuals. Today, anyone can have his own TV channel on the Internet. Moderator: Manuel Campo Vidal, Presidente Academia de Televisión Florence Conti, Responsable. Cuatro.com Olivier Heckmann, Director General y co-fundador Kewego Rosalía Lloret, Directora de Medios Interactivos de RTVE Anil de Melo, CEO de Mobuzz TV Rodrigo Sepúlveda, creador de vPODTV Francisco Sierra, Director de Contenidos. Antena 3 Multimedia Send us your question or suggestion
12:30	New devices, new contents. The medium conditions the format and the format, the message. To be successful, we have to create content suited to each device. Moderator: Miguel Nardiz, socio PricewaterhouseCoopers, sector Telecomunicaciones, Entertainment & Media Iñaki Amate, Director General Fjord Carlos Melendo Rguez.-Carmona, Director de Terminales y Tarjetas, Telefónica España Javier Perez Dolset, CEO de Zed Marieta del Rivero, Directora General de Nokia España José Antonio Martínez Aguilar, Director de la División de Telecomunicación y Media Google España Luis Uguina, Chief Mobility Officer BBVA Send us your question or suggestion	The digital content industry and risk capital. The democratisation of technological resources gives free rein to the initiatives for creating digital content (animation, video games, film, music). These need to find suitable funding to enable them to conduct their business Moderator: Luis Martín de Cabiedes, Inversor Jorge Calderón, Consejero Delegado de iNOVA Rodolfo Carpintier, Presidente de DAD, ex socio de Servicom y Netjuice Jorge Mata, emprendedor Francisco Velázquez de Cuéllar, CEO de AXON Capital Send us your question or suggestion
14:00	Visit to the exposition area
15:30	History within everyone’s reach: digitalising the past. The Internet allows us to bring to light historical treasures only accessible until now by specialists and scholars. The Web opens its archives and makes knowledge universal. Moderator: Carlos Hernández, Director Fondo Documental de RTVE Milagros del Corral, Directora de la Biblioteca Nacional José María Luzón, Catedrático de Arqueología Álvaro Sainz-Pardo Gutiérrez, Director Gestión de Activos Digitales, Telefónica Pere Roca, Director del Canal Cultura de TVE Send us your question or suggestion	Digital content for education The Web is the content distribution channel and the most powerful educational tool ever. Beyond e-learning, its possibilities are infinite. Moderator: Miquel Àngel Prats, Profesor de la Facultad de Educación, Universidad Ramón Llull Peter Hamilton, Director de programas de educación de INTEL Marian Juste, directora de Programas Educativos (Educared), Fundación Telefónica Manuela Lara, Directora de Contenidos de Santillana en Red Juan Manuel Núñez Colás, Director Corporativo TIC de SM Carlos San José, Director de Contenidos y Servicios en Red del Grupo Anaya Send us your question or suggestion
17:15	Auditorium. Plenary session "The future of the media" Adam Daum, Research VP-Media de Gartner	Auditorium. Plenary session "Digital entertainmet runing through our veins" Ignacio Pérez Dolset, CEO. Pyro Studio e Illion Animation Studios Javier Pérez Dolset, CEO. ZED
18:30	User-generated content: a people’s revolution or a professional’s one? A new generation of opinion leaders and advocates who offer added value to the relationship with the public. Moderator: Sebastián Muriel, Director General de Red.es Eduardo Arcos, Creador de alt1040 Víctor Gil, Socio Director The Cocktail Analysis Javier Martín, Creador de loogic Asís Martín de Cabiedes, Europa Press Lourdes Muñoz, Diputada y Blogger Stephan Musikant, Director General - Ciao S.L Jesús del Rio, Director de Contenidos de Prisacom Send us your question or suggestion	Creation and training: the professionals of the future. Developers, web designers, animators, special effects experts, as many new professions as we care to imagine. Moderator: Iván Fernandez Lobo, Director Gamelab, Universidad de Oviedo Gonzalo Díe, Director de Planificación y Relaciones Externas Red.es Miguel Ferrando, Director de Formación Permanente y a Distancia de la UPV Javier Franco Tubío, Secretario Ejecutivo del Sectorial TIC de CRUE Jesús Hernandez, Director MEDIA Desk Spain Fernando Méndez-Leite, Director de la Escuela de Cinematografía de la CM Eric Riewer, Head of Animation Gobelins Beatriz Rolón, Directora de Investigaciones Programa de Diseño, Videojuegos y Contenidos Culturales de la Universidad Jorge Tadeo Lozano de Bogotá Send us your question or suggestion

Rss Feed

Colaboradores

© 2008 FICOD 08Contact Legal Notice Collaborators